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Video content strategy provide more than a plan; they serve as the cornerstone of online success for your brand. In today’s competitive marketplace, simply creating videos is not enough: your target audiences must engage and follow them down your marketing funnel while building lasting relationships.
At Ra Media we know from experience how successful video strategies can dramatically expand a company’s presence; their key component lies in thoroughly comprehending both target audience demographics and business goals so as to formulate plans which make video creation possible.
Digital video marketing in the US has rapidly emerged as an enormous industry. Brands now recognize its power for communicating directly with their audiences – video helps brands do just that!
If video production and distribution is part of your regular routine, but getting started may prove daunting; don’t fret-we have everything from setting goals to optimizing how videos are shared available here to assist! This guide can help create an effective video content strategy!
Video Content Strategy: Starting With Video Goals
Establishing Your Video Content Strategy The first and most essential step of creating a video content strategy is setting goals for video production.
Though idealistically you would produce videos for every stage of the marketing funnel, for now focus on one stage only – perhaps that would include ads or animation.
- Awareness: Create video that promotes brand recognition while raising viewer awareness to any problems or opportunities they might need assistance for. This can increase brand loyalty while helping viewers realize they could need assistance themselves.
- Consideration: In this stage, viewers search for solutions by watching reviews or articles online; videos should engage and provide useful information to their target audiences.
- Decision: At this stage, your goal should be to stay front of mind by showing evidence of customer satisfaction via testimonials or case studies. Videos here help viewers decide why your product or service is the optimal option.Your goals determine what types of videos to create.
If your aim is to attract new customers, awareness videos work best; for nurturing leads or closing sales make consideration or decision videos; alternatively create them to delight existing customers or motivate your staff.
Once You Understand Your Goals
After setting goals and outlining objectives for yourself and others to follow, the next step should be identifying your target audience. Doing this without understanding who this video will appeal to greatly increases its risk of failure; to increase chances for success create a comprehensive buyer persona before beginning production on any videos.
Your buyer persona is an ideal customer created from market research and data about current customers that represents those you wish to reach with your product or service. In order to complete an audience plan, answer these three questions about them as best you can:
- Whom are You Targeting with This Video Production
- What Purpose Will This Happen ?
- Who Will Watch it and When?
Answering this question helps determine where a video fits within the marketing funnel and the best ways to share it. Understanding who watches will enable you to create and share videos which really work!
Video Content Strategy: Launch Your Story
Setting out your video’s story can be exciting but challenging, so here are four key parts you should include in its narrative:
- Protagonist with Goal: Your protagonist should resemble your target audience in appearance and personality; his or her conflict represents their problem, while your product or service provides the solution; finally, there should be positive resolution resulting from all this effort – making for great storytelling!
- Your brand story should take viewers on an engaging journey that resonates with your mission and goals. Think about what emotions you want them to experience — are you inspiring, amusing or amusing them? All aspects from props and location selection through clothing will contribute toward creating this effect – choose them with care!
Budget, Timeline and Creative Requirements
A successful video content strategy involves careful planning of budget, timeline and creative needs. Your budget dictates production quality and scope – invest wisely!
A clear timeline from ideation through final release ensures team alignment as all team members remain aligned throughout. Any changes in script, message or goals could disrupt this schedule quickly so it is best to start creating plans from day one!
Are You Seeking to Elevate Your Brand’s Story?
Ra Media provides businesses with the experience needed to develop and execute effective video content strategies. Our team works closely with you to understand your individual requirements, crafting videos that look stunning while yielding real results.
From concept development through post production and beyond, Ra Media creates engaging videos at every point on a customer journey so you can concentrate on running your business!
Your video content strategy is within your grasp – let Ra Media help craft one that encapsulates the spirit and resonates with audiences of any brand, while connecting with its target market. We know what works!
Reach out now for help creating one to expand and strengthen your business – contact Ra Media now to discover just how powerful a video content strategy could be in expanding it further! Reach out now so one of our professionals can begin developing an individualized video plan just for your company!