Video marketing is everywhere. It appears on social media feeds, search engine results pages, and sometimes even on the screen above the gas pump.
At Ra Media, we understand that marketers are becoming more creative in how they reach their target audiences. It’s impossible to ignore video marketing, even if you scroll past sponsored video ads. As healthcare content marketers, we would be remiss if we underestimated its potential.
What are the benefits of adding video to your marketing strategy? And what should marketers know about creating video content? We’ve got you covered.
Video content is a great way to reach patients and healthcare consumers and improve your bottom line.
Video Benefits for Viewers
Content that is patient-centric helps people make informed health decisions. By writing in plain English, you can put the patient first. Another way to put patients first is by offering an alternative method of absorbing the information.
What is the Role of Video Content in Patient Care?
Video makes information easier to understand. Users with low health literacy may find it difficult to understand or decode written information on healthcare topics. Visual cues in videos help them understand the information.
Videos calm fears. When people are preparing for an unfamiliar procedure or dealing with a new diagnosis, they don’t always know what to expect. No matter what your age, the unknown can be frightening. It can be helpful to see the building, the exam rooms, and the smiling faces of your staff before you arrive.
Videos can help build trust. You can’t trust someone you just met (even a doctor). Before their first visit, many patients Google their doctor to gain some comfort. Combine your physician bios with warm, welcoming introductory videos.
Why Video is Important for Healthcare Marketing
Everyone wins with video. How can healthcare video marketing bring you results? Video Helps You Rank Video SEO is the middle child of search engine marketing. This is good for us because it doesn’t get the attention it deserves. Video search is more competitive.
As social video becomes more popular, search results now include more video listings. Video content also ranks higher in SERPs based on keywords. We can expect to see video listings get even more attention as the Search Generative Experience continues to roll out.
Video content can be rewarded without even targeting video rankings. Google reportedly ranks pages with video higher than pages only containing text. A company claimed to have seen traffic increases of up to 250% when adding video content to blog posts.
Video is a great way to engage visitors and encourage them to spend longer on your site. It improves the search engine ranking. One of our clients said their videos always appear at the top of search results when they upload them to YouTube.
Video is What Consumers Are Searching For
The first rule of marketing is to keep your audience in mind. rise as a search engine shows a growing need for video-based educational content.
Someone else will. By providing what users are looking for through your marketing channels, you can keep them in your content ecosystem.
Videos Can Be Repurposed
Repurpose is my favorite marketing word. A strong video (like a professionally produced healthcare video for an ad) can be repurposed to create several pieces of content:
- Your website should feature patient stories.
- TikTok and Instagram clips for your hospital.
- Future advertising campaigns.
- Video supplements to improve blog rankings.
- Patient education materials.
Videos are a great way to increase click-through rates and engage your list. The sky’s the limit.
Here are some facts about how to enhance your healthcare brand’s online presence with video marketing:
- Video marketing on LinkedIn increases engagement, visibility, and authenticity among healthcare professionals.
- Videos of different types, such as company overviews and recruiting/hiring videos, can be used to effectively reach a healthcare organization’s target audience.
- Video marketing for medical purposes is an effective way to connect with patients and increase your digital presence.
- According to HubSpot, 92% of marketers believe that video content is an integral part of their marketing strategies.
- On average, consumers watch 16 hours of videos online per week. 84% of them said that videos related to brands influenced their buying decisions.
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This post was written by a professional at Ra Media. For all your photography and videography needs, Ra Media is the TOP Healthcare video marketing orlando FL, and we do it all! With over 10 years of experience, we deliver high quality, professional results that will bring your vision to life! We cover weddings and events, cover photoshoots, headshots, food, cars, and everything in between. We also create video and photo content for social media, including reels, ads, VSLs and so much more! Reach out your ideas to receive a direct quote.