Video is among the most powerful tools at hand for modern marketing. Most companies give it top priority among all other content forms, including legal firms since it is so successful.
Why? How Law Firms Might Leverage Video Marketing to Attract New Business
Among the most effective instruments available for marketing nowadays is video. Most companies give it top priority among all other content forms, including legal firms since it is so successful. We are in the video business. Viddyoze built a multi-million-dollar empire with video animations that are simple and effective. Our goal is to help your firm achieve the same.
This guide will show you how to use that power to market your law firm. It will cover everything from U.S. legal advertising guidelines to storytelling frameworks.
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Should Law Firms Use Video Marketing?
Yes, video marketing is a good idea for law firms. It has been proven to increase engagement and sales conversions compared to static marketing materials.
The numbers are clear. Following a video, customers are up to 85% more inclined to buy a good or service, claims Neil Patel. Using videos on landing pages, Wix also notes that they can attract up to 157% more natural traffic to a website.
In Short, Video Marketing Is a Must for Lawyers
American Bar Association Rules for Video Advertising
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Unless you have been accredited, consider yourself not to be a specialist.
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Do not make non-quantifiable claims.
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You need a place of business.
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You cannot pay people to recommend your services.
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You cannot solicit specific people or groups.
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The American Bar Association (ABA) has certain rules you must follow regarding video advertising for lawyers.
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Don’t Call Yourself a Specialist Unless You Have Been Certified
“Experts” or “specialists” only lawyers qualified by ABA-approved agencies in a given field can call themselves. Unless you have been accredited, you cannot state you are a bankruptcy lawyer, immigration attorney, or tax attorney.
Should your law firm lack the required certification, you could be breaking the law. Before publishing any video content, you should carefully consider the words you use and how they describe your services.
Do Not Make Non-Quantifiable Claims
In business marketing, bold claims are often made about “the best” and “the most popular product.” This is not usually an issue for most sectors. However, in the legal sector, things are a bit different.
If you include claims like this in your video marketing for attorneys, you may be breaking the law. If you don’t have facts to back up a claim, the ABA is likely to consider that statement misleading. It is best to use only facts and figures when advertising your firm on social media platforms such as YouTube, Facebook, local television, or in emails.
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Invest in content marketing for law firm Orlando FL with RA Media and watch your firm’s online presence and client base grow. We look forward to working with you and helping you achieve your marketing goals through the power of Ra Media videography. Contact us today!