Determining the Goal
When it comes to video, understanding what your law firm or attorney aims to accomplish is key. Law firm video content should align with those goals to be effective.
Are the videos for recruitment, a media case study, or to highlight an attorney? Or are they to introduce a firm or attorney to a new audience or clients?
The goal of the video will guide the creative direction, the content, and the story to be communicated.
Use a Strategy
A strategy will help guide the creation of videos. It will also define the message and creative direction, as well as how they will be shared. When developing your strategy, you should determine not only what messages to convey but also how they will be filmed.
When creating a video strategy for your law firm, you should consider:
- Does the firm have a strategy focusing on showcasing a client, attorneys, or both?
- Should we shoot on location or at the company?
What are the expectations regarding filming? For example, using a video studio, a professional video team, or a “man-on-the-street” style with a handheld digital camera?
There’s no wrong answer. It’s important to weigh all options against your goal and know what you want.
Story Scripting
Always have a plan for the message. Law firm video content should be strategically crafted to align with your firm’s goals and objectives. Script the video to outline the message and how best to express it for the audience. The script may provide specific information or set up the story’s progression but should allow the attorney to tell it from their own perspective.
Title cards can be used with video footage to enhance the impact of law firm video content. You can use the script to show statistics and other supporting information in graphic or written form throughout the video. This will add credibility and support the content beyond what the attorney says.
Be Creative
Video of an attorney at their desk won’t grab the viewer’s attention. A talented video editor can add animations to the brand identity of your firm. They can also create a style guide with fonts, colors, and title cards, including supporting graphics, photos, and video B-roll for law firm video content.
If possible, try to film away from the office.
Finally, add music to fill the silence. This will eliminate dead air, keep the pace up, and help maintain the brand.
Keep the End Use in Mind
Discuss how the videos will be stored and shared. The quality of the final product will depend on how the videos are saved for different purposes. You can share videos on social media by saving them for mobile devices, which reduces the quality but makes them easier to share. Or, save them at the highest resolution and upload them to a cloud website or, even better, to the company’s YouTube page, then share the link.
Contact Us Today!
Struggling to come up with fresh video content ideas for healthcare? Let Ra Media help you craft engaging, high-quality videos that connect with your audience. Contact us today!