How to Live Stream the Right Way
Celebrities, businesses, even families have been live streaming events since 2019. Upcomer claims that between April 2019 and March 2020 the internet live streaming industry expanded by 99%. Knowing how to live stream properly is crucial given the sector is expected to be worth $184.3 billion by 2026.
In today’s Whiteboard Wednesday, Will Curran shares tips for achieving the best live streaming results. In the digital age, we all want to stream events like Coachella 2019 and aim to surpass the record of 82.9 million viewers.
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Choose Your Streaming Platform
Start by picking the right platform for your event. There are plenty of live streaming platforms to choose from, like Periscope, Twitch, or Zoom. The list of platforms continues to grow as new options emerge.
How to Live Stream an Event
After selecting a platform, focus on video and audio quality. Here, we’ll share five ways to create a great live streaming experience and tips to ensure your event runs smoothly. Most options are beginner-friendly, saving you both time and money, especially when incorporating Live video broadcasting into your strategy.
Use Your Phone
Android and iOS devices are great for personal live streams, like birthdays or travel videos. However, for a professional-looking setup, consider upgrading your equipment. While phone cameras have improved a lot, they still can’t match professional cameras. Apps can help enhance your video quality for sharing with close friends.
Add Some Tech
Audio
Clear audio is essential for any video. Phone microphones aren’t ideal for capturing sounds from a concert or a distant presentation. A lavalier (lapel) microphone is a simple, affordable option that plugs into your phone for better sound quality.
If you’re far from the camera, consider adding multiple microphones with a mixer. If your phone lacks a headphone jack, you’ll need an adapter. Another option is connecting your phone directly to an audio board for even clearer sound.
Tripods
Holding your phone steady for long periods can be challenging. A tripod or phone mount can help stabilize your video.
Laptops offer more features than phones. You can add graphics, text, or logos to your live stream. If you’re using a professional camera with your laptop, you’ll need a capture card, like the El Gato HD60, to connect the camera. This setup turns your camera into a webcam for live streaming.
Plug-and-Play Systems
For a more professional look, use multiple cameras for different angles. A system like Sling Studio, which includes a switcher, allows you to switch between camera feeds. Switchers let you add slides, videos, and other media to your live stream.
Consult an AV Company
If this all seems overwhelming, consider hiring an AV company. They can design a system for your team and provide proper training to ensure your equipment is set up correctly.
Bonus Tips
Use a Hardwired Internet Connection
Hardwired internet is more reliable than WiFi for live streaming. It ensures a stable stream and avoids wireless interference.
Don’t Sacrifice Audio Quality
Good audio is crucial. If people can’t hear your stream, they won’t watch.
Engage Your Audience
Use a conversational tone and give shout-outs to viewers. This helps keep your audience engaged and makes them feel valued.
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Conclusion
Now you have a guide to help you live stream successfully! What was your biggest takeaway? Share your thoughts, favorite streaming equipment, or tips for optimizing your stream.
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