Multimedia for the Courtroom: How to Make the Most of It
The best trial lawyers can use words to paint vivid pictures in jurors’ minds, even without visuals. However, with the rise of CGI, on-demand media, and shorter attention spans, jurors today are accustomed to bright bursts of color, sound, and motion.
Think of the millions of people who watch high-tech crime shows. As jurors, they expect sophisticated attorneys representing sophisticated clients to bring some of that same graphic magic into the courtroom. Incorporating multimedia into your presentation has become crucial in most cases.
That said, overusing media can backfire. You risk losing the direct, personal, and powerful connection between a lawyer and the jury. It’s hard to build rapport when a computer is constantly in the way.
How to Maximize Your Media Impact
Stick to these basic rules to get the most out of your visuals:
Title Your Graphics Thoughtfully: Titles are a simple yet effective way to emphasize your point or case theme. Use them to make sure the jury remembers what you’re trying to convey. If needed, you can adjust PowerPoint titles at the counsel table.
Vary Your Media: Even the best graphics can lose their impact if they’re the only visuals used. Mixing media keeps jurors engaged.
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How to Mix Your Media
Establish a Narrative
Use a narrative PowerPoint during your opening statement to highlight key points without losing your connection with the jury. If allowed by the court, use a remote so you can move freely around the room.
Leverage Trial Software
Tools like Trial Director or On Cue allow you to switch seamlessly between videos, documents, or exhibits. These are more flexible than PowerPoint and can adapt to the dynamic nature of a trial.
Use Traditional Visuals
Enlarged posters on foam cores, often called “blow-ups,” can still make an impact. Use them to highlight key terms, definitions, or locations. Old-school doesn’t mean outdated—it means effective.
Incorporate a Flip Chart
Writing key points on a flip chart in real-time reinforces your argument. Bring it back during closing statements to tie everything together.
Tailor Visuals to Testimony
Support expert testimony with appropriate graphics. For a technical expert, high-powered computer animations may be ideal. For simpler explanations, something as basic as photos can work just as well. Match the visuals to the witness and subject.
Enhance Closing Statements
Consider adding PowerPoint slides with commentary for your closing arguments. Use simple graphics, like timelines or expert quotes, to clarify your case and counter any confusion created by opposing counsel.
Conclusion
Great trial lawyers know when and how to use electronic visual aids effectively. These tools are highly anticipated and impactful when presenting a case to a jury. The best lawyers combine cutting-edge technology with tried-and-true methods to create a balanced and persuasive presentation.
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