Differentiating Your Law Firm with Video Marketing
The legal industry is highly competitive. How can your firm stand out from others that claim experience and dedication? How can you encourage clients to choose you over your competitors?
Video Marketing is Key
High-quality videos can effectively build your brand and attract more clients. You cannot simply hit “record” on your phone though. This paper will walk you through using video to strengthen the brand of your company and expand your clientele.
Why Might Law Firms Use Video Marketing?
Can video help you stand out among the 135,000 attorneys in the US? Yes, it can! Video enhances recall—viewers remember 95% more from video than text. It’s also the preferred content type; 72% of potential clients prefer learning through video. Additionally, nearly half of internet users search for related videos before making a purchase.
Building Your Brand with Video
You need to be recognized before clients hire you. With over 1.35 million lawyers in the US, you must establish your brand to stand out.
Steps for a Facebook Video Campaign: Select Brand Awareness as your campaign objective.
- Choose your target audience and placements.
- Optimize Ad Delivery under Ad Recall Lift.
- Choose Single Image or Video as your ad format.
- Upload your brand video—importing a full video usually yields better results.
- Ensure your video is compatible with the viewing platforms.
Video Strategy #2: Create a Video Retargeting Ad Campaign
A video campaign can drive traffic to your website, but not everyone will book a consultation. Approximately 92% of first-time visitors don’t take desired actions. Retargeting helps keep your brand top-of-mind.
Steps for a Retargeting Campaign:
- Add a Facebook tracking pixel to your website.,
- Create an audience on Facebook, choosing Website as the source.
- Exclude visitors from your target demographic if needed.
- Activate the pixel on your consultation page only for prospective clients.
- Optimize retargeting ads for Ad Recall Lift.
- Import a shortened version of your brand video, optimized for mobile with subtitles.
- Confirm your order.
Note: Retargeting may not generate immediate traffic but aims to increase brand recognition. It’s crucial to be remembered when clients decide on a law firm.
Video Strategy #3: Create Educational Video Content
Offering value is essential. The legal system is complex, and many potential clients don’t fully understand their rights or claims. Educational videos can inform them and establish a positive image for your firm.
Written content is useful, but video is preferred. Seventy-two percent of website visitors choose to watch videos over reading text, and 95% of video viewers are likely to remember the call to action after watching, compared to just 10% who read.
Consider creating videos where you introduce yourself. This personal touch can help distinguish you from competitors.
Contact Us
This post was written by a professional at Ra Media. For all your photography and videography needs, Ra Media is the TOP video marketing Law Firms in Tampa FL, and we do it all! With over 10 years of experience, we deliver high quality, professional results that will bring your vision to life! We cover weddings and events, cover photoshoots, headshots, food, cars, and everything in between. We also create video and photo content for social media, including reels, ads, VSLs and so much more! Reach out your ideas to receive a direct quote.