Video Marketing in Healthcare
Video marketing is quickly becoming a popular strategy in healthcare. From social media content to website content, it has become an essential part of the practice. Video marketing that highlights services and patient stories can be an invaluable source of information for prospective patients.
The Importance of Video Marketing
According to data from 2023, 90% of companies use video for marketing. You’re probably falling behind your competition if you don’t use video to the fullest extent. Let’s examine the benefits of video marketing to help you improve your marketing.
Video Marketing: Return on Investment
Ra Media study found that 92% of marketers get a good ROI from producing video content. Marketers who include video in their strategies see revenue grow 49% more quickly than those who do not. Video marketing can help healthcare organizations increase patient satisfaction and drive conversions.
In today’s digital world, instant gratification is the norm, and attention spans are short. It is difficult to keep the attention of potential patients. Videos can break down barriers that text content cannot. Video content that is relevant can increase conversions by up to 86%, making it one of the most effective marketing solutions. If you want to increase ROI for your practice, professional video content is a must.
The Power of Online Videos
Online video content is changing the way people consume information. Statista reports that 85% of Americans watch online videos, and 500 million hours are viewed on YouTube every day. Modern patients are consuming more video content. Creating videos to inform and engage them can be a great way to increase engagement.
Social videos are particularly effective at grabbing the attention of potential patients. Videos can be shared across social media platforms and become viral. Social videos are shared 12 times more than text or image content.
The impact of video content on audiences does not stop there. A staggering 50% of online viewers aged 18 to 34 said they would stop whatever they were doing to watch a brand or creator video. By harnessing the power of online videos, healthcare organizations can position themselves as trustworthy sources of information and engage with potential patients in an interactive and compelling way.
How Patients React to Video Marketing
It is as important to consider how your brand or practice produces video content as it is the content itself. Patients want to feel connected with their healthcare providers, and they also want to trust them. Poorly made videos can reflect badly on your organization, making it difficult to gain trust from prospective patients.
A well-produced video can also help you stand out and gain credibility among viewers. Your video should be informative and concise, as many viewers have short attention spans.
Video content is more memorable and engaging than traditional textual content. Patients appreciate videos for their visual appeal, emotional connection, and storytelling. Videos help patients understand medical information, learn about treatment options, and get to know healthcare providers, making it easier for them to make informed decisions about the services they receive. Video marketing is a great way to educate patients and empower them to take an active role in their healthcare journey.
Video Marketing Benefits
Including video content in your healthcare marketing strategy can have benefits beyond increasing brand awareness and ROI. A well-planned video marketing campaign can benefit your practice in many ways. Here are just a few of the benefits.
Enhancing Patient Education
Visual learners may have difficulty understanding complex medical terms. When watching a video, viewers retain 95% of the information compared to only 10% when reading text. Videos can simplify complex concepts and help your patients better understand the services you offer.
Patients who feel informed and comfortable about their treatment are more likely to become loyal and trust your practice. Video content that explains the benefits of different treatments, what to expect during procedures, and how to prepare can be a valuable resource for patients.
Effective Training for Healthcare Professionals
Videos are essential for training healthcare professionals. Videos can demonstrate the correct techniques for medical procedures, provide case studies, and update research findings. Incorporating video into training programs ensures that staff are well-equipped. Keeping your staff up-to-date is important for providing high-quality service and ensuring patient safety. A well-produced video can help you achieve this.
Social Proof and Testimonials
Testimonials can be used to build trust and serve as social proof. Videos can add a personal touch that helps patients feel more confident about your services. Video stories of patient success humanize the healthcare experience and encourage others to seek similar treatment. Viewers who hear and see positive feedback from your patients may also be more inclined to make an appointment.
Demonstrating Medical Technologies
Videos can be used by healthcare organizations to demonstrate the benefits of new medical procedures and technologies. Visual demonstrations are a great way to educate healthcare professionals and patients about the benefits and potential of innovative solutions. Videos can generate interest and raise awareness about the latest medical options by highlighting technological advancements. Medical device companies can benefit from this, as they want to showcase their products.
Contact us today!
We Ra Media can help you take your video marketing strategy to the next level. Contact us today.